Econ Group: Empowering Excellence
With the powerful strapline ‘Enabling Excellence,’ Zest embarked on a mission to amplify the brand equity that Econ Group has cultivated over the years. We introduced a unifying theme: ‘Enabling is at the heart of everything we do,’ seamlessly integrating the concept of ‘Enabling’ with key nouns like ‘Safety,’ ‘Sustainability,’ and ‘Growth.’ This approach highlighted the unique advantages of each of their six divisions, ensuring that ‘Enabling’ became synonymous with every aspect of the Econ Group’s operations, reinforcing its core values.
This strategic vision came to life through a comprehensive suite of marketing materials, including a polished corporate brochure, an engaging website, a regular digital newsletter, and dynamic social media campaigns, each articulating a clear ‘Enabling’ proposition for all six divisions.


